Radio Automation Software | TuneTracker System - Professional broadcast automation software and music selection software for webcasting Internet radio, intranet radio, LPFM, non-commercial radio, and many other radio automation applications

Hourless Time Announcements

One place where the majority of Internet broadcasters really miss an opportunity is in the area of time announcements. Which for you, is good news, because this is an area where you can get a leg-up on the competition.

Granted, it's useless to give the time to Internet listeners if you're going to reference your local time including the hour you're in, because it will be wrong for the majority of people who tune in. The fact is, most people already know what hour they're in, and what they really need is the current place in the hour. If they're getting ready for work or school, for example, it's knowing how many minutes they have to finish breakfast and catch the train or bus that's critical.

Since the earliest days of international radio, broadcasters have used a simple solution to the problem that is just as valid today as it was when the first stations hit the airwaves. They announce the time as the number of minutes past the hour, or the number of minutes until the hour. The announcements proclaim it to be, "12 past the hour," "half past the hour," "six minutes before the hour, etc." This lets stations provide time checks that keep their listeners on track, without regard to time zones!

The TuneTracker hourless time announcement system will let you use this time-honored approach on your radio station. It comes on CD, and installation is a snap. Include time announcements in your programming as often as you like by adding the following simple line to your program logs:

# TimeAnnounce

That's it! When Command Center (or TuneTracker 2 Pro) reaches that point in the log, it will note the current system time and play the correct announcement, minus any reference the the hour. It's a great service that will give your Internet radio station a leg-up on almost every other Internet station, and give your listeners one more really good reason to tune in, and stay tuned!

So whether you're an Internet broadcaster or an international shortwave or AM station whose service area spans multiple time zones, our hourless time announcement package is a great choice.

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